Archos, despite being an early pioneer in the development and sales of portable media players, has a hard time keeping solid market share in the face of high powered rivals such as Apple and its iPod. Archos certainly doesn’t lack in creativity, putting out inventive PMPs such as the wireless enabled 704 WiFi.

To help distinguish itself even further, it seems Archos is now turning to a new content partner to create some additional buzz. The portable media player company announced yesterday a new partnership with CinemaNow. This provider of downloadable Hollywood movies and TV shows is set to deliver online video content and services directly to Archos users later this summer.

Though specifics of the deal are being held until the launch of a new generation of Archos devices, CinemaNow will reportedly be the online video service to offer downloads to consumers in 1500K single-file format, which can be played on desktop and laptop PCs, Media Center Edition PCs, and Archos portable media players.

[via Electronista]